Founder & Digital Strategist
Petro Deruha is the founder of CyberLab.Team and has spent more than ten years in digital marketing. He came into the field from IT, and that background still shapes how he works: he looks at how platforms, algorithms and tracking actually behave underneath, not just at the tactics on the surface.
Over the years he has built and grown his own online projects, working hands-on with content strategy, audience growth and performance. Alongside that, he advises several news publishers on digital strategy, traffic, monetization and the technical setup that holds it together.
Technology and science are long-standing interests, not just a job. He follows AI, cybersecurity and the startup scene closely, and pays attention to how each shift changes the way media and businesses earn. As an author he writes about digital transformation and where search, AI and publishing are heading: trying to make complex topics clear enough to act on, not just nod along to.
He has also been part of the Google Product Experts program for twelve years.
A chart-by-chart reading of BrightLocal's 2026 review survey: the AI number is a net across six tools, and six figures disagree with the report's own prose.
Anthropic shipped a prompting guide and a 194-page System Card with Claude Opus 5. Between them: over-verification, scope drift and a higher hallucination rate.
Researchers found result_source: "bing" in ChatGPT's network traffic, a fifth retrieval pipe switched on account by account. What it does and does not say.
Agencies sell small businesses expensive 'toxic backlink' cleanups. Most are unnecessary. What Google really does with spammy links, and when disavow helps.
Vendor write-ups claim Cloudflare's EmDash cuts small-business site costs by up to 85% with scale-to-zero hosting. Here is the honest math behind that number.
Cloudflare's EmDash lets AI agents manage content through MCP, not just humans clicking buttons. What an AI-native CMS changes, and what it does not.
Cloudflare's EmDash is a real WordPress challenger, but it is a v0.1.0 preview. An SEO-first look at migrating a small-business site, and why 'wait' often wins.
Suganthan Mohanadasan read ChatGPT's network traffic instead of guessing from its answers. It reads your own page for facts and everyone else's for opinion.
Lily Ray's analysis finds Google's AI Overviews cite self-promotional 'best [category]' listicles but recommend rivals about 69% of the time.
GA4 now pulls Google Business Profile data natively. The step-by-step setup, the metrics you get, and the limits for multi-location and EU businesses.
Google's June 2026 paper argues for light-touch, evidence-based AI regulation in the US. Read from the EU, the useful question is what a site owner should do.
The Information reports Google is pushing news publishers toward broad AI licensing, using old Showcase payments as leverage. What is confirmed and what is not.
The AI-first era is real, but most of the scary publisher stats aren't. A fact-checked survival guide for smaller EU publishers: what's verified, what to do.
Google Discover sends traffic with no search query. You can't rank for it like keywords, here's what actually moves the needle for SMB and EU publishers.
Google published a Subscription Linking policy for news publishers. What the feature does, the engagement gain Google documented, the Enterprise catch.
A Google Research paper details S-CTS, a LoRA-powered system that hunts coordinated AI 'slop' on video platforms. How it works and the verified results.
Google quietly told marketers to stop optimizing for robots. What really changes in the AI-search era and where the company leaves a few things unsaid.
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